Lower ticket products can easily turn a larger profit at scale. The price of the ticket matters little in the way that the ticket itself and the perceived risk does. One could have a product that is worth far more than the price listed, it is merely new or poorly sold and hence has a greater perceived risk to the purchase. In this instance, one would need to lower the barrier of entry in order to pick up the volume of sales or improve the copy/sales script to lower the risk. One is far simpler than the other, and the pricing can fluctuate as you pinpoint the perfect pricing for the product. Once that is hit, focus on building lots of volume in sales while focussing on sales, and if necessary, raise the price to match the new offer. Many like to lock themselves in with one notion of price or allow ego to get in the way of selling a five-dollar product ten thousand times over a thirty-dollar product a thousand times. Adjust and play with the values until you get the perfect middle for your enterprise.

Meditate.

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